Call it a slogan, motto, catch-phrase or whatever, and perhaps it's been used for a while now, but I became alerted to it the other day when I went to the official Stuyvesant Town/Peter Cooper website to see if there was any heat advisory info online for residents. There wasn't. But the website did tell me about "Manhattan Living with an 80-Acre Backyard'" and that: "There is always something going on at Stuyvesant Town!" The latter is not a surprise, as since Tishman Speyer days the goal has been to present this complex as active and fun, with a "no stopping us now" attitude.
Unfortunately, this goal and the thinking behind it is low-class when it comes to aesthetics (no real upscale residential community would tolerate the "events" and the inane amenity classes that go on around here) and stubbornly overestimates just what most residents want, which is something far more simple: a place in the city that feels like it's away from the city. Instead, the powers that be are trying to bring the city into a residential community that was not built for such accommodations, causing disruptions to tenants (not all, admittedly; some would even want a Walmart here), excessive wear on the Oval grounds and a huge clean-up thereafter, with an increase in the rodent population who savor the food delights left over during the day. In other words, in trying to appeal to an upscale demographic, the powers that be are cheapening this place with predictable plans that rely on whatever meme is current in the real estate market.
It's also telling that the powers that be consider the grass, trees and foliage here a "backyard." A backyard is where you hold a barbeque and dump your junk and have your dog urinate and defecate. So that's how upscale the thinking is here. Bravo. What an impression!
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While surfing I caught a flash ad for Stuyvesant Town. The features of this ad:
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And this morning I received a STPCV email blast with the subject heading, "It's Getting Hot in Here!" I thought this was a delayed alert about the hot weather we've been having the last couple of days, but no, it was a message about today's concert! Enjoy the noise!