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Tuesday, May 19, 2015
Busted? CWCapital Using "Community Rewards" to Get Residents (and Others) To Spread the Message on Social Media, including Yelp
And CW/CompassRock is being very open about it. On May 15, they promoted on their StuyTown Facebook the "Community Rewards game," which offers prizes for generating points. Spreading the word on social media generates points....
"Community Rewards" is set up by a Texas company called Modern Message. Here are some of the perks Modern Message offers companies that set up an account with them (click on graphic to make larger):
As you see, Yelp is listed.
Also note when CW/CompassRock posted their Facebook message about Community Rewards: May 15. On May 16, a wave of positive reviews started being posted on Yelp.
Hmm... "Negative reviews slowing you down?"....
I wonder how Yelp will feel about their reviews being part of a "rewards" program that offers prizes as an incentive?