Our landlord, BLACKSTONE, can't handle Stuy Town and Peter Cooper Village. There is a lack of enforcement of certain "rules," and no amount of notice to this alleviates the problems. We are continually being told half-truths and fabrications. And we have no viable Tenants organization, despite our TA asking for dues all the time. So far, the politicians have proven to be basically useless. A typical New York story.
The choice of photos reflects the demographic of the majority of students here and ads typically use models to portray who they want to attract / appeal to. This ad is targeted at Asian Students so the STR headline is appropriate and accurate. It is a very targeted advertisement.
Actually, joking aside, the last commentator is hitting on the truth of the matter. I used to work for, let's say, an "ad company" and the choice of ads, what to used, is very subjective. You have a selection of an incredible number of ads and people. Most, if not all, of Stuy Town ads are of young people--on purpose. The "Asian" ad is on purpose, too. Let's try not to become culpable for the sake of political correctness, a term I hate to use but it's appropriate here.
BTW, since I probably won't get a chance to post on this particular topic, you do know what languages Stuy Town/Peter Cooper Village is sold? Well, there's English and Spanish, of course, but also a third language--Mandarin. Yes, Mandarin is now considered a major language in the sale of Stuy Town/Peter Cooper Village. It's quite obvious that Mandarin is the language among prospective renters, much more so than Spanish, I would assume. And it's a major language for obvious reasons--a considerable number of Chinese (who speak the more official Mandarin) are now interested in the property, and it's been that way pre-Blackstone, too. This is just a fact of life.
This is actually very similar to the ad campaign that MetLife and/or Tishman used in the mid 2000's. It showed mostly white men and women in their late 20's/early 30's enjoying themselves around the property. Even one of the well-kept white security guards was used in a bunch of the photos. That is who they were catering to at the time - white professionals in their 20's and 30's. Now it is Asian students.
9 comments:
They could have chosen more than one photo with people in it, but didn't The one they chose has Asians in it. Is that a problem?
Oh, please, stop it. The fact is that the photo only has Asians in it. Cheer up!
I agree with anonymous. No need for Asian commenthe in my opinion. I find it Tavistock and I am not close to being Asian.
I love Asians and wish they would finally take over. Seriously.
As for the comment, it still stands. Don't be so uptight.
The choice of photos reflects the demographic of the majority of students here and ads typically use models to portray who they want to attract / appeal to. This ad is targeted at Asian Students so the STR headline is appropriate and accurate. It is a very targeted advertisement.
Actually, joking aside, the last commentator is hitting on the truth of the matter. I used to work for, let's say, an "ad company" and the choice of ads, what to used, is very subjective. You have a selection of an incredible number of ads and people. Most, if not all, of Stuy Town ads are of young people--on purpose. The "Asian" ad is on purpose, too. Let's try not to become culpable for the sake of political correctness, a term I hate to use but it's appropriate here.
May 15, 2016 at 9:05 AM Delete
BTW, since I probably won't get a chance to post on this particular topic, you do know what languages Stuy Town/Peter Cooper Village is sold? Well, there's English and Spanish, of course, but also a third language--Mandarin. Yes, Mandarin is now considered a major language in the sale of Stuy Town/Peter Cooper Village. It's quite obvious that Mandarin is the language among prospective renters, much more so than Spanish, I would assume. And it's a major language for obvious reasons--a considerable number of Chinese (who speak the more official Mandarin) are now interested in the property, and it's been that way pre-Blackstone, too. This is just a fact of life.
This is actually very similar to the ad campaign that MetLife and/or Tishman used in the mid 2000's. It showed mostly white men and women in their late 20's/early 30's enjoying themselves around the property. Even one of the well-kept white security guards was used in a bunch of the photos. That is who they were catering to at the time - white professionals in their 20's and 30's. Now it is Asian students.
FEE FI FO FUM
ASIANSTRAVAGANZA
HERE WE COME
BET YOURE ALL PINING FOR THE GOOD OL DAYS OF ROBBIES OVAL BADA BING AND HIS EXOTIC GOAT RODEOS
AS YOU WERE!
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