Here's a little Americana for you. In ye olde days, roughly from the 1920s to the 1950s, Burma-Shave used an interesting ad concept to promote its brand: a series of five low signs, spaced apart on a road, whose last sign would be the name of the company. The four preceding signs were usually part of a quirky home-spun type poem, usually humorous in nature. It was a great idea--one that obviously distracted motorists from the road, much like texting is doing these days.
Well, the PR/advertising firm for CWCapital/CompassRock is now using a somewhat similar concept in an attempt to push rentals in Stuyvesant Town and Peter Cooper Village. The series of signs starts off on the perimeter of the complex, seen by anyone walking by, with "Move into More"....
Now the natural question would be: "Move into more...what?"
If you proceed into Stuy Town and walk around the Oval, you will get your answer:
Curiously, this series around the Oval is, like Burma-Shave, made of five signs, unless I'm missing one or two. (I believe there's a "More Space" being used in online/print ads.)
The telling point is that the pitch for rentals is happening inside Stuy Town. The Powers that Be are using the public access feature of the complex, and the disregard of "For Residents and Their Guests Only" events and Oval Cafe, to address outsiders who come here for use of the Oval. They may as well paint a yellow brick road from all entry points that lead to the Emerald City--the Oval.